Meal Kits and Online Grocery Shopping Revitalize Interest in Home Cooking
More than half of U.S. adults claim they really enjoy cooking (53%) and more than a third consider the kitchen to be the most important room in the home (35%), according to data in the new report Eating Trends: Cooking & Food Shopping from market research firm Packaged Facts. These percentages are up compared to a decade ago.
Packaged Facts found that most people who don't cook at home either have a lack of time to grocery shop and meal prep or they lack confidence in their cooking skills. The latter reason is especially prevalent among Gen Z adults (ages 18-24) and to a lesser extent Millennials (ages 25-39).
The meal kit industry is arguably the best example of a food industry segment that's making it easier for adults to start cooking more at home again. The products are marketed to emphasize...
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