Innovation is Bringing New Excitement to the Burger Category in Canada
More Canadians today than a year ago say they’re ordering burgers from foodservice at least once a month, and the growth of the LSR burger category is outpacing the industry. In the 2019 Canadian Burger Consumer Trend Report, Technomic dives into the factors at play, including innovations such as plant-based burgers and unique flavour profiles.
“The bigger the burger category gets, the more important it is that operators maintain points of differentiation,” explains Charles Winship, manager of consumer insights at Technomic. “Responding to demands for plant-based options as well as spicier, bolder flavours will be critical as brands look to offer burgers that truly stand out.”
Key takeaways from the report include...
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