As Grocery Wars Heat Up, A Growing Number of Consumers Enlist in Ordering Groceries Online
The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding. The percentage of U.S. consumers, ages 18 and above, who shopped online for groceries within a 30-day period, whether for delivery or pick-up in store, increased from 17 percent in the quarter ending November 2018 to 20 percent, or about 51 million consumers, in the quarter ending February 2019, reports The NPD Group.
Of those who shop online for groceries from brick and mortar or pure-play online grocers, 16 percent order their food and beverages for delivery. The option to order online and pick-up in store, also known as...
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