Interstate Hotels & Resorts Breaks Out of the Bun with New Beyond Burger Promotion
As consumers are increasingly changing their diets to plant-based foods, Interstate Hotels & Resorts – a global leader in third-party hotel and resort management – is going beyond traditional menus at the company's hotels and restaurants this summer through a partnership with Beyond Meat® (NASDAQ: BYND) and their famous Beyond BurgerTM.
From July 15 – October 31, 2019, Interstate's restaurant and banquet menus will feature recipes using the Beyond Burger, a plant-based take on the perfect summer meal. With a mission to create the Future of Protein®, Beyond has designed a revolutionary plant-based burger to have the meaty taste, texture and versatility consumers love about ground beef, but with the added health and sustainability benefits of plant-based meat.
With 7.3 million people in the U.S. alone following a vegetarian-based diet, of which 1 million are vegan, Interstate wanted to reach all guests with menu options that appeal to vegetarians and vegans, as well as meat-eaters by offering...
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