Acosta Finds Grocery Delivery and Non-Traditional Grocery Channels are Gaining Popularity
With residents of the top 50 most populous cities comprising nearly 16 percent of the total U.S. population and city growth rates consistently topping those of suburban and rural areas, urban grocery shoppers are becoming an increasingly influential demographic.
Research released today in The Urban Grocery Shopper, the latest Hot Topic report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insights into the grocery shopping world of city dwellers, which varies significantly from that of suburbanites and those living in rural areas.
"For urban grocery shoppers, crowded stores are the norm so convenience is a major priority," said Colin Stewart, Senior Vice President, Business Intelligence at Acosta. "City dwellers are more likely than...
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