Tyson Foods Unveils Alternative Protein Products and New Raised & Rooted Brand
As part of efforts to expand its protein offerings, Tyson Foods, Inc. (NSYE: TSN) today introduced the company’s first plant-based and blended products, along with its new Raised & Rooted® brand. The initiative makes Tyson Foods the largest U.S. meat producer to enter the growing alternative protein segment with its own products.
TheRaised & Rooted brand was created to provide great-tasting plant-based and blended foods that are rooted in how people eat today. The initial products under this new brand, which will launch with several major retail customers this year, include plant-based nuggets as well as blended burgers made with a combination of beef and plants. In addition, the company’s existing Aidells® brand has launched Aidells Whole Blends™ sausage and meatballs, made with chicken and plant-based ingredients.
Tyson Foods expects to introduce additional alternative protein products through multiple customers and sales channels. This includes...
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