New Survey Examines Consumers’ Understanding of the Environmental Impact of Chicken Production
Further delivering on its commitment to transparency, the National Chicken Council (NCC) today unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands ’19 Conference kicks off today in Detroit.
According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken’s impact on the environment, while three-quarters (71%) are moderately knowledgeable about how chicken is produced. While most are familiar with topics related to...
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