U.S. Consumers Return to the Convenience of Frozen Foods
After years of being in the shadows of the health-focused “fresh” movement that kept more consumers in the perimeter of the store where fresh produce is merchandized, consumers are returning to the frozen foods aisle, reports The NPD Group. Last year frozen foods were included in 9.8 billion eating occasions in home, up 2 percent from a decade ago, an increase that represents billions of meals, according to NPD’s daily tracking of U.S. consumers’ eating behaviors.
“Demographic shifts, like Millennials moving into the busiest times of their lives juggling spouses, kids, and a career, are fueling a greater need for the convenience that frozen foods offer,” says David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America. “Manufacturers are also doing their part in...
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