PathProven from Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America
Nearly 93 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency, according to a 2017 Label Insights study from the Food Marketing Institute. The survey also revealed 74 percent of consumers would switch from the brands they usually buy to ones that provide more in-depth product information beyond the physical packaging. In Europe, the fresh meat industry has been moving toward this goal for twenty years. In the U.S., Performance Food Group Company (PFG) has been working with European technology innovator, IdentiGEN, for 10 years to align supply chains, building the first complete DNA Trace Back System to the farm. PFG has connected the information loop to provide greater accountability, improve sustainability, ensure quality, and...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required.
Password is required.