Technomic: Growing Chains Keep Chicken in the Spotlight while Turkey Struggles with Momentum
Technomic's 2019 Center of the Plate: Poultry Consumer Trend Report shows that innovation is necessary for turkey dishes to be at the forefront of consumers' minds year-round. Craveable preparations, particularly outside the holiday season, could encourage more diners to consider turkey dishes, according to the report. Meanwhile, chicken remains a staple of the American diet, and consumers' love for the protein shows no signs of slowing.
"At a time when growth is hard to come by, the limited-service chicken category is performing exceptionally well," explains Charles Winship, senior research analyst at Technomic. "The category's growth has ramifications across ...
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