The Amazon Effect - Nine in Ten Brits Shop on Amazon
Amazon is the retail phenomenon which started in a garage and now, nearly a quarter of a century later, new research from Mintel reveals that almost nine in ten (86%) Brits are Amazon users/shoppers*. Highlighting the ongoing popularity of the retail giant, according to Mintel, more Amazon shoppers have increased their shopping (21%) with the retailer than decreased it (13%) over the past year. Overall, most (70%) Amazon customers shop with the retailer at least once a month, while just under a fifth (17%) use the retailer on a weekly basis.
In terms of what’s in the basket, hardcopy media (books, DVDs or video games) (39%) remains Amazon’s most popular purchases. This is followed by electricals (30%), fashion/jewellery (30%), and toys (20%). An impressive 45% of ...
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