Technomic Reports Consumption of Meatless Dishes Remains Strong
More consumers now than in 2016 say they are following restrictive specialty diets, Technomic discovered in the 2019 Center of the Plate: Seafood and Vegetarian Consumer Trend Report. While a significant majority of consumers do not follow a specialty diet, those who do are most likely to classify themselves with flexible terms such as “semivegetarian” or “flexitarian.”
“This desire for flexibility highlights the fact that dietary lifestyle choices are often not all-or-nothing decisions for consumers,” explains Bret Yonke, manager of consumer insights at Technomic. “Semivegetarian and flexitarian diets appeal to those who aspire to eat healthier while still providing leeway to splurge on meat or seafood occasionally. To cater to shifting behaviors, operators can offer protein substitutes for certain dishes or create a handful of build-your-own options that give consumers an even greater level of control.” Key takeaways from the report include ...
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