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How Technology is Changing the Way Marketers Create Customer Experiences
 
For marketers and business owners, delivering a customer experience (CX) is the easiest way to keep people coming back. While a positive CX can reach more customers and create great opportunities for a business, a misstep often leads to losing a customer for good.
 
A good CX should consider every time a customer interacts with part of your business. The usability of your mobile app, the speed of your in-house service, the cleanliness of your parking lot: all of these factors contribute a customer's opinion of your brand.
 
In today's data-driven landscape, the crux of good CX is often technology. While great products and outstanding personal service are still major players and often the heavy hitters that can make or break CX, they're also usually ...

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