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Pork Checkoff Debuts Swine University at SOBEWFF

The National Pork Board will introduce Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami. The initiative, which includes a virtual tour of a pig farm and an introduction to the next generation of farmers, engages consumers and shares the sustainability story of today’s pig farming. Consumers also will learn about the health and nutritional value of pork, which is the most consumed protein in the world.

“Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “With many of today’s consumers two to three generations removed from farming, it’s important to offer the unique opportunity to go inside a pig barn through the ...

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