New Pork Board Research Reveals how Americans are Eating Tonight
National Pork Board Shares Key Opportunities for Industry Innovation and Growth
Today, the National Pork Board released the first report from its ambitious and comprehensive Insight to Action research program. The report, Dinner at Home in America, examines the contextual occasions in which Americans are eating dinner in the home. The research identifies areas of growth opportunity for pork, serving up a bold new challenge to the pork industry: innovate or risk losing relevance with today’s – and more importantly tomorrow’s – consumer.
“People live, shop and eat differently today. The pork industry has tremendous momentum with consumers, and that can be leveraged further through innovation in product development, bringing contemporary eating solutions to consumers ...
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