Tacos with a Side of Purpose - Taco Bell Unveils new 2019 U.S. Commitments
This New Year, millions of Americans have once again committed to a fresh batch of resolutions, though it is statistically proven that most will not stick for more than a couple of weeks. While that fall-off is currently beginning for many, Taco Bell is announcing its set of New Year's "commitments" that the brand will follow through on in 2019, and beyond.
"We decided to scratch the idea of New Year's resolutions and instead make New Year's commitments," said Julie Masino, President of North America at Taco Bell. "From simplifying our ingredients while improving food quality, to creating more new jobs, to improving our recycling efforts, these are just some of our promises to keep doing even better and being even better, and they are promises that we know we will keep."
In 2017, Taco Bell vowed to remove XL soda cups, use only cage-free eggs across its menu, only serve chicken raised without antibiotics important to human medicine, develop more opportunities for young people by supporting the Taco Bell Foundation in growing the Live Más Scholarship program and create more U.S. jobs. Having made good on those commitments, Taco Bell is now taking its purposeful initiatives to the next level ...
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