This Week in Retail: Countdown to Christmas
It’s the final shopping week before Christmas—only four days left to procure last minute gifts and the vast amount of food needed to stock the fridge for visiting guests and holiday meals.
In a last minute shake up before the holiday, pork has taken over the top spot among protein ads this week with 26.5 percent! In second place is beef with 24.1 percent of total protein ad volume, followed by seafood with 23.8 percent. Chicken has fallen back to 11.2 percent, compared to 19 the previous week. Turkey features are up to 8.6 percent from just 3.2 percent last week.
Hams make up the largest portion of pork features this week, claiming 38.1 percent. Ad prices for hams are lower overall compared to a year ago, averaging $1.77 per pound. That’s nearly...
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