An Increasing Number of Restaurant Meals Are Being Eaten At Home, Where U.S. Consumers Want to Be
U.S. consumers are staying home and eating more meals at home, and an increasing number of those meals eaten at home are purchased from restaurants and foodservice outlets, reports The NPD Group.
For a variety of reasons — streaming media, working from home, the need to find comfort and shelter from the maddening crowd, or practicing Hygge, the Danish art of coziness — U.S. consumers are staying home. Staying home also means eating more meals at home and an increasing number of those meals are purchased from restaurants and foodservice outlets. In the year ending September 2018 dining at a restaurant represented 37 percent of all visits and remained flat compared to last year and restaurant meals consumed in-home accounted for 32 percent of all traffic and increased visits by 2 percent, reports The NPD Group.
Proof that U.S. consumers are homebodies is that 71 percent of those who chose to eat at home were at home prior to eating the restaurant meal. Adult, single person parties with higher incomes of $100K or above are driving ...
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