Target is Ahead of Walmart and Kroger When it Comes to Offering a Seamless Shopping Experience
Target beat both Walmart and Kroger when Brick Meets Click evaluated how well these leading national retailers deliver a seamless grocery shopping experience, growing out of their respective omnichannel strategies.
“If the goal of omnichannel is to enable shopping from anywhere, for anything, and any way a customer wants, then the seamless shopping rating highlights progress and opportunities against that goal,” says David Bishop, partner at Brick Meets Click. “And, for seamless shopping to have a positive impact on a retailer’s results...
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