Retail Feedback Group Online Grocery Shopper Study Finds Growing Number Purchasing Fresh Food Items
Supermarkets Continue to Lag Behind Amazon and Walmart in Key Satisfaction Measures
The Retail Feedback Group (RFG), a leader in providing actionable stakeholder feedback, today released the 2018 U.S. Online Grocery Shopper Study. This year's research found about half of online shoppers plan to purchase grocery items more often in the coming year and rate their overall satisfaction ordering food and grocery items online highest with Amazon (4.70 on a five-point scale where five is highest), followed by Walmart (4.54) and Supermarkets/Food Stores (4.36). The research also captured generational differences with online shopping for food and groceries, finding Boomers are the most satisfied (4.65), followed by Gen X (4.51) and Millennials (4.43)...
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