The BURGER KING Brand Creates a Halloween Sandwich Clinically Proven to Induce Nightmares
Can a burger give you nightmares? That's what the Burger King(R) brand set out to prove with an unusual research study on its latest Halloween burger, the Nightmare King. This spooky sandwich features 1/4 lb* of savory flame-grilled beef, a 100% white meat crispy chicken fillet, melted American cheese, thick cut bacon, creamy mayonnaise, and onions all assembled on a glazed green sesame seed bun.
In partnership with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services, Inc. and Goldforest Inc., the Burger King(R) brand conducted a scientific study over 10 nights with 100 participants (or should we say victims?) who ate the Nightmare King before they went to bed. By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams.
"Someone... transformed into the figure of a snake", reported one of the study's subjects when asked about her dream. Another recalled "aliens attacking" the boat he was on...
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