Blue Apron Launches On-Demand Delivery With New Pilot Program in New York City
Company advances multi-product, multi-channel strategy to provide on-demand delivery of Blue Apron meals in select zip codes
Blue Apron Holdings, Inc. (NYSE: APRN), known for delivering incredible meal experiences, today advanced one of its growth strategies to meet a wider range of consumer needs, lifestyles, and preferences with the launch of its first on-demand delivery offering, with additional on-demand channel expansion expected in the near future.
Beginning this week, a rotating selection of Blue Apron meals are available on-demand to consumers in select zip codes in New York City on the Grubhub and Seamless online and mobile platforms. The offering, delivered in new custom packaging, includes fresh, pre-portioned ingredients to easily cook two- or four-serving a la carte meals in 30 minutes or less. In addition to Blue Apron meals, consumers can order add-on culinary products from Blue Apron premium suppliers and partners, including...
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