Protein: Consumers Want It, But Don't Understand ItU.S. consumers have a growing appetite for all things protein. In fact, 55% of U.S. households say high protein is now an important attribute to consider when buying food for their households. Across the country, 6% of households include someone who lives on a high-protein diet. That’s more than 5.4 million people.
While the popularity of plant-based proteins is certainly growing, data shows that consumers are still choosing traditional sources of protein such as meat, eggs and dairy as their primary source. They still dominate in sales as well, as these five categories...
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