New Product Concept with US Beef and Pork Gaining Traction in Colombia

With beef prices high for popular middle meat cuts in Colombia, USMEF has been working to identify what it considered to be an “opportunity cut” for U.S. beef in the market. A cut with strong flavor, good value and competitive costs, that could compete with domestic beef. U.S. chuck roll fit the bill and for U.S. pork in Colombia, Boston butt is the opportunity cut that USMEF has been showcasing. Even better, USMEF’s Colombia team developed a new concept to promote both at the same time in foodservice...

 

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