Hit the Road and Celebrate 100 Years of Route 66 with Beef. It's What's For Dinner.
As summer road trip season kicks into high gear, the Beef. It's What's For Dinner. brand—funded by Beef farmers and ranchers—is celebrating the 100th anniversary of Route 66 with a flavorful new way to experience the Mother Road. Introducing the Route 66 Beef Trail: a free, mobile‑exclusive digital passport, that guides road trippers to legendary steakhouses, barbecue joints, cultural attractions and beef‑rich history across all eight Route 66 states. Along the way travelers can check in at participating stops, earn prizes and discover the how America's most...
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