The 33-Year-Old Meat Heir Feeding America's Protein Obsession

The 33-year-old heir to a meatpacking dynasty can judge a slaughterhouse by its parking lot.

Is the grass freshly cut? Are there flowers planted around the facility? Are the workers who are walking through the doors smiling? These are telltale signs of how well a meatpacking plant is performing, according to Wesley Batista Filho, chief executive for the U.S. business of JBS, the world's largest meatpacker.

"It shows that people take care of the plant," he said in an interview in New York this past week. "It's a big deal...

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