Wendy’s Unveils Turnaround to Revitalize Brand

Wendy's is looking to stage a turnaround.

The burger chain's stock has lost roughly half of its value over the past year, during which time the company has cut guidance twice, citing weak sales trends and shifting consumer behavior.

"Wendy's board of directors and management team are dissatisfied with the current valuation of the company and have been working to put the company on the right path," Chairman Art Winkleblack said Thursday.

To that end, Wendy's has launched a new strategic plan, dubbed "Project Fresh," aimed at revitalizing the brand...

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