Dirty Sodas and Crispy Chicken: How Taco Bell Aims to Keep Beating Burgers

Taco Bell once encouraged customers to "think outside the bun." These days, the Mexican-inspired chain is thinking outside the tortilla.

Chief Executive Sean Tresvant sees an opportunity for beverages and crispy chicken to play a bigger role in Taco Bell's business. He is focusing marketing efforts on younger consumers and wants to add more international locations -- maybe even Mexico.

Momentum is on Tresvant's side. Taco Bell reported a 4% increase in same-store sales for its most recent quarter, outpacing rivals...

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