Mintel: Affluent Brits Flock to Chicken Shops and Restaurants as Sales Increase
Well-heeled Brits are joining the nation’s chicken shop obsession, according to latest research from Mintel. Over the last year alone, the number of affluent Brits visiting chicken outlets and restaurants has shot up from 40% in 2018 to 45% in 2019.
Meanwhile, those who have stable household finances are also now more likely to be enjoying the nation’s chicken shops and restaurants. Almost half (47%) of those describing their financial situation as ‘OK’ visited a chicken shop in 2019, compared to 41% a year earlier. This comes as the chicken segment has seen some worse-off consumers exiting the market. The number of Brits with a challenging financial situation visiting chicken shops dropped from...
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