NPD Group: U.S. Restaurant Cash Registers Rang More in August
Amidst a chicken sandwich war, taking advantage of the last remaining days of summer vacation, and the want of having someone else do the cooking, consumers made more purchases at U.S. restaurants in August than they did the year before, reports The NPD Group. Quick service restaurants (QSRs) were the primary beneficiaries of this consumer demand with same-store dollars up by 4.4 percent.
Restaurant transactions were positive for QSR chains throughout the month of August, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale chains, and casual dining chains. The full service segment of casual and midscale/family chains continued to be soft compared to...
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