Mintel: Organic Food and Drink Products Gain Popularity
According to Mintel Global New Products Database, in the last 10 years, the total number of new food and drink product launches globally with an organic claim has risen from 6% to 10% between August 2009 and July 2019.
Mintel research finds that Europe is leading the way in terms of organic food and drink innovation, with almost a fifth of all food and drink products launched in Europe carrying an organic claim. In the 10 years to July 2019, the number of European food and drink launches with an organic claim has shot up from 9% to 17%, satisfying Europe’s hunger for organics. Current leading innovators include...
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