NPD Group: Consumers Consider the Environment when Making Food and Beverage Decisions
Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests. Nine percent of adults consider the environment as a top factor when making food and beverage purchase decisions, and it’s young adults, ages 18-44 years old, who are most likely to feel this way, finds The NPD Group.
When making food and beverage purchase decisions based on the environment, packaging is most visible to consumers. One in ten U.S. adults, or roughly 20 million consumers, said that they have switched to a different food or beverage brand because...
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