An Appreciation of the Arby’s Tagline

Leroy and Forrest Raffel opened their first sandwich shop, R-B, in Boardman, Ohio, on July 23, 1964. The Raffel brothers were determined to break into the fast food industry with a fresh take in the wake of burger joint comeuppances. Armed with the knowledge that they could fade away if they opened “just another burger joint,” the Raffels instead built their dream on heaping stacks of fresh sliced hot roast beef atop fluffy, delicious bread. These sandwiches, along with chips, extra-large iced teas, and soft drinks, comprised...

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