New US Pork Loin Products Launched in South Korea’s Institutional Sector
USMEF partners with institutional meal service provider on product development and promotional launch for six branded U.S. pork loin products.
Pork industry efforts to develop opportunities for the loin are moving forward in Korea’s institutional sector, which provides meals to an estimated 25% of Koreans each day. USMEF partnered with Korea’s largest foodservice and catering company, Samsung Welstory, to develop and launch six U.S. pork loin products for institutional buyers under “Welclassic,” its new private brand for donkatsu products. This marks the first launch of U.S. pork products under...
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