P.F. Chang’s Leans on Nostalgia in New Brand Campaign

As nostalgia continues to shape marketing across the foodservice sector, P.F. Chang’s is leaning into multigenerational dining occasions in a new campaign aimed at reconnecting with long-time guests.

The campaign centers on a new brand spot set to Lukas Graham’s “7 Years,” following guests through milestones such as birthdays and family gatherings and celebrations. The creative highlights signature menu items and dining experiences, including Chang’s Lettuce Wraps and the Great Wall of Chocolate dessert, as the brand encourages former guests to return with their...

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