Nebraska Cattle Producers Get New Direct Access to Overseas Markets
Nebraska cattle producers are expanding their international reach through a new direct-sourcing initiative with Coupang, Inc., a U.S. technology and Fortune 150 retail company. Created in partnership with Omaha-based Nebraska Beef Ltd., the initiative marks Coupang’s first direct-sourcing program for U.S. beef, creating an immediate export pathway for premium Nebraska beef to South Korea — the world’s top market for U.S. meat exports.
“Coupang is proud to launch our first direct-sourcing program for U.S. beef right here in Nebraska,” said Coupang Chief Global Affairs Officer Robert Porter. “Nebraska ranchers produce world-class beef, and Coupang’s direct-sourcing...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.