Nestlé USA Report Identifies Five Food and Beverage Trends for 2027

Nestlé USA's 2027 Food and Beverage Trend Forecast identifies five trends expected to influence US eating and drinking habits: zesty flavors, multifunctional protein, fruit-forward coffee, regional global cuisine and enhanced sensory experiences.

"We track thousands of early signals across conversations every year, and only a handful become meaningful trends," said Linh Phillips, director of consumer insights and foresight at Nestlé USA.

The first trend, bright and zesty flavors, reflects growing interest in citrusy and sour profiles over heat alone. Searches for zesty foods...

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