Holiday Spending Outlook Puts Value and Convenience in Focus for Foodservice
US consumers are expected to spend slightly less this holiday season as higher costs pressure household budgets. For foodservice operators and retailers, the outlook suggests consumers still plan to celebrate, but will be more selective about where holiday dollars go.
According to Circana’s 2026 US Holiday Purchase Intentions Study, consumers plan to spend an average of $779 during the 2026 holiday season, down from $796 in 2025. The survey of 3,534 US consumers found most shoppers expect to spend about the same as...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.