QSR Report Finds that AI Boosts Drive-thru Efficiency, but Slips on Hospitality
Artificial intelligence is playing a bigger role in quick-service restaurant drive-thrus, but new research suggests operators may be sacrificing parts of the guest experience as automation takes over more of the ordering process.
The 2026 QSR Drive-Thru Report, produced by QSR in partnership with Intouch Insight, found that hospitality-related employee behaviors declined when AI handled the ordering interaction. The findings point to a potential trade-off for restaurant operators looking to improve efficiency...
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