US Beef, Pork Cuts Introduced to Upscale Restaurants in Mexico’s Yucatán Peninsula

USMEF’s mobile grill and kitchen provides great flexibility for introducing targeted cuts of U.S. red meat to new regions, new markets and new customers in Mexico. In partnership with importers and distributors, USMEF identifies cuts and variety meat items that have local potential and promotes those items by bringing the mobile kitchen directly to end-user customers, typically in locations that can accommodate large groups such as parking lots or open areas.

One such training and promotional event was held recently in Cancún, where 100 regional customers of Sigma Foodservice learned about alternative cuts of U.S. beef and....

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