US Holiday Online Sales to Grow 6.7% as Discounts Attract Shoppers, Adobe Analytics Forecasts
US online sales will likely grow 6.7% this holiday season, nearly the same pace as last year, as promotions attract deal-seeking shoppers, Adobe Analytics forecast on Monday.
Higher household costs are turning shoppers more selective and value-seeking. Retailers, including Walmart, Kohl's and American Eagle, have raised concerns on consumers' spending capacity ahead of the key shopping period that drives end-of-year sales.
o Online November-December sales to grow to $275.1 billion from $257.8 billion a year earlier, Adobe Analytics forecast...
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