Butterball® Togetherness Report™ Reveals 2026 Thanksgiving Outlook
Butterball, LLC, the company known for the most recognized and loved* turkey brand in the U.S., today announced the findings of the 2026 Butterball Togetherness Report, which explores how hosts and guests plan to shop, cook and celebrate this Thanksgiving.
The annual holiday report reveals that 85% of consumers plan to celebrate Thanksgiving this year, with an anticipated celebration size of 10 people. Hosts are holding on to their traditions, with most saying even higher costs won't change their plans. Consumers are looking forward to spending time with family...
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