US Pork Loin Penetrates Japan’s Corporate Cafeteria Sector
U.S. pork industry strategies to develop merchandising opportunities for the pork loin took a step forward in Japan’s institutional sector this summer. Dishes with U.S. pork loin were promoted in cafeterias of 17 major corporations in Japan, already the top export market for the loin.
The promotions followed six months of research, planning and menu development with Shidax Corporation, a major Japanese food service and contract catering provider that operates hundreds of institutional and corporate cafeterias across Japan.
For the promotions, American pork menus were provided to cafeterias of major corporations, including Meiji Yasuda Life Insurance, Nippon Television Network Corporation...
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