Arby’s Brings Back Steak Nuggets With Push Across Loyalty, Sports and Social

Arby’s is supporting the limited-time return of its Steak Nuggets with a mix of influencer content, a loyalty promotion and football-related activations.

The restaurant chain recently brought back the menu item, which features bite-sized pieces of 100% steak. The return is being supported by activity across social media and sports partnerships, including appearances tied to both college and professional football.

As part of its social media efforts, Arby’s partnered with reality TV star, model and influencer Caleb McDaniel on content...

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