One-Third of Shoppers Now Use AI to Shop, New Acosta Group Study Finds

Generative AI is rapidly becoming a fixture of the shopper journey across the food and consumer goods landscape, according to a new study from Acosta Group, with 34% of shoppers now using AI tools to shop and nearly half of Gen Z shoppers saying AI has influenced a recent purchase decision.

The findings, released ahead of Groceryshop 2026, arrive as food brands, CPG manufacturers, retailers, and foodservice operators reassess how their commerce strategies must adapt to a shopping landscape increasingly shaped by AI-driven product discovery...

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