The Retail Rundown: Ample Chicken Supply Keeps Retailers on the Promotional Offensive

There is plenty of chicken available in 2026—and retailers are making sure shoppers notice.

The latest USDA retail feature data shows the national chicken feature rate reached 84.1%, up about five points from a year earlier. At the same time, the activity index was 74,145, essentially unchanged from last year. In other words, chicken is occupying a significant amount of promotional space even though overall ad activity is not dramatically higher.

That tracks with the broader supply picture, with ample production leaving processors with more pounds to...

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