Target Expands Good & Gather Brand With Debut Cookbook
Target is extending its flagship Good & Gather brand with the debut of its first cookbook, another step in the retailer's strategy to strengthen its position as a food discovery destination.
"Good & Gather: Discover Delicious Every Day" launches Aug. 4 in stores and online, featuring 100 recipes developed by Target's in-house test kitchen. The cookbook incorporates Good & Gather products throughout, with every ingredient available through Target's assortment.
The cookbook extends a brand that has become a key part of Target's food business since its 2019 launch. Good & Gather...
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