GLP-1 Medications and AI Reshape How Consumers Buy, Prepare and Eat Chicken
GLP-1 medications and artificial intelligence (AI) are rapidly impacting the way Americans plan meals, shop for groceries and consume fresh chicken, according to new consumer research presented today at the 2026 Chicken Marketing Summit.The study, commissioned by the National Chicken Council (NCC) and WATT Global Media and conducted online by Circana in June 2026, surveyed 535 U.S. consumers (ages 18-67) who purchase fresh chicken. The research explored how evolving health priorities, emerging technologies and changing dietary guidance are influencing today's protein purchases."Chicken is uniquely positioned to meet consumers...
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