The Retail Rundown: Grocers Push Promotions to Drive Summer and Back-to-School Baskets

As grilling season nears its peak, retailers are competing for consumer dollars with promotions aimed at increasingly value-conscious shoppers willing to switch proteins, or trade down within a protein category, to stretch grocery budgets.

Beef, along with several premium seafood products, command the highest retail prices, consistent with historical norms. However, price premiums have widened noticeably for several red meat and seafood categories, including steaks, shellfish, and finfish.

Retailers have limited flexibility to aggressively promote beef amid historically tight cattle supplies and elevated wholesale beef prices. While ground beef remains one of the strongest...

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