Prima Lands in Nearly 500 Kroger Stores as the Brand Targets Conventional Grocery Growth

Prima is expanding into nearly 500 Kroger stores nationwide, marking the ancestral protein bar brand's largest conventional grocery rollout to date as it looks to capitalize on growing demand for products made with simpler ingredient lists.

The expansion, which begins today, gives the fast-growing brand access to millions of shoppers through banners including Kroger, Fred Meyer, Smith's, Fry's, Ralph's, King Soopers, Mariano's and City Market. Products will be merchandised in the natural products section on the retailer's dedicated Natural...

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